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Principles of marketing/

Kotler, Philip.

Principles of marketing/ Philip Kotler, Gordon H.G. McDOughgall. - Canadian ed. - Scarborough, Ontario: Prentice- Hall, c1983. - xvi, 604p. : col.ill. ; 24cm.

Includes index.

ISBN: 013709311x

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .K636 1982

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