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Basic marketing management/

Dalrymple, Douglas J.

Basic marketing management/ Douglas J. Dalrymple, Leonard J. Parsons . - 2nd ed. - New York: John Wiley & Sons, c2000. - xiii, 341p. : ill. ; 26cm.

Includes index

ISBN: 0471353922

Subjects--Topical Terms:
Marketing --Management.

LC Class. No.: HF5415.13 / .D314 2000

Dewey Class. No.: 658.8 / DAL

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