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Market research matters:

Duboff, Robert.

Market research matters: tools and techniques for aligning your business/ Robert Duboff, Jim Spaeth . - New York: John Wiley & Sons, Inc., c2000. - vii, 312p. : ill. ; 24cm.

Includes index.

ISBN: 0471360058

Subjects--Topical Terms:
Market Research

LC Class. No.: HF5415.2 / .D83 2000

Dewey Class. No.: 658.83 / DUB

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