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Consumer behavior:

Solomon, Michael R.

Consumer behavior: buying, having and being/ Michael R .Solomon. - 8th ed. - Upper Saddle River, N.J.: Pearson/Prentice Hall, c2009. - xxv, 694p. : ill.(col.) ; 29cm.

Includes bibliographical references and indexes.

ISBN: 9780136015963 0136015964

Subjects--Topical Terms:
Consumer behavior.

LC Class. No.: HF5415.32 / .S6 2009

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