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Strategic research and political communications for NGOs : initiating policy change / Accenture-Stiftung, Germany ; School of Communication Management, International University in Germany, Bruchsal ; The Banyan, India. - Los Angeles : SAGE, c2009. - xvii, 178 p. : ill. ; 22 cm.

Includes bibliographical references.

NGOs on the agenda : profile of an agent provocateur -- India in focus -- The role of political communication in agenda setting -- Some best practice case studies -- A framework for initiating policy change -- Strategic research -- Strategy -- Political communication -- Strategic communication planning for NGOs -- Advocacy -- Evaluation and policy change.

ISBN: 9788132101208 (pbk.) 8132101200

LCCN: 2009027296

Subjects--Topical Terms:
Non-governmental organizations.
Strategic planning.
Social advocacy.

Subjects--Geographic Terms:
Bruchsal (Germany)

LC Class. No.: JZ4841 / .S77 2009

Dewey Class. No.: 659.2