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Basic marketing research /

Churchill, Gilbert A.

Basic marketing research / Gilbert A. Churchill . - Chicago: The Dryden Press, c1988. - xvii,765p. : ill.; 26cm.

Includes bibliographical references and index.

ISBN: 0030072786

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .C49 1988

Dewey Class. No.: 658.83 / CHU

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