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Marketing :

Solomon, Michael R.

Marketing : real people, [real] choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart. - 6th ed. - Upper Saddle River, NJ : Prentice Hall, c2009. - xxi, 602 p. : ill. (chiefly col.), map ; 28 cm.

Includes bibliographical references (p. 554-567) and index.

ISBN: 9780136054214 (pbk.) 0136054218 (pbk.)

LCCN: 2008038437

Subjects--Topical Terms:
Marketing --Vocational guidance.

LC Class. No.: HF5415.35 / .S65 2009

Dewey Class. No.: 658.8

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