Services marketing :
Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 5th ed. - Boston : McGraw-Hill Irwin, c2009. - xxviii, 708 p. : ill., map ; 26 cm.
Includes bibliographical references and index.
9780073380933 (alk. paper) 0073380938 (alk. paper)
2008003660
Service industries --Marketing.
Customer services.
Marketing.
HD9980.5 / .Z45 2009
658.8
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 5th ed. - Boston : McGraw-Hill Irwin, c2009. - xxviii, 708 p. : ill., map ; 26 cm.
Includes bibliographical references and index.
9780073380933 (alk. paper) 0073380938 (alk. paper)
2008003660
Service industries --Marketing.
Customer services.
Marketing.
HD9980.5 / .Z45 2009
658.8