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Marketing:

Schoell, William F.

Marketing: contemporary concepts and practices/ William F. Schoell, Joseph P. Guiltinan . - 3rd ed. - Boston : Allyn and Bacon, c1988. - xxv, 762p. : ill. : 26cm.

Includes bibliographical references and index.

ISBN: 0205105696

Subjects--Topical Terms:
Marketing .

LC Class. No.: HF5415 / .S357 1988

Dewey Class. No.: 658.8 / SCHO

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