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Cases in marketing management /

Bernhardt, Kenneth L.

Cases in marketing management / Kenneth L. Bernhardt,Thomas C. Kinnear . - 4th ed. - Texas: Business Publications, inc, c1988. - xiv, 767p. : ill. ; 25cm.

ISBN: 0256036764

Subjects--Topical Terms:
Marketing .--Management.

LC Class. No.: HF5415.13 / .B448 1988

Dewey Class. No.: 658.8 / BER

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