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Marketing research in a marketing environment /

Dillon, William R.

Marketing research in a marketing environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle. - 3rd ed. - Illinois: Richard D. Irwin, c1994. - xxii,760p. : ill. ; 24 cm,.

Includes bibliographical references and index.

ISBN: 0256105170

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .D54 1994

Dewey Class. No.: 658.83 / DIL

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