Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy.
Material type: TextPublication details: Boston : McGraw-Hill, c2005. Edition: 15th edDescription: xli, 793p.+various pagings : ill. ; 29cmISBN: 0072525231Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .M369 2005Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Note:Applications in basic marketing:Clippings from the popular business press by the authors to accompany the text is available.
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