Essentials of marketing: a global managerial approach/ William D. Perreautt, Jr.. E. Jerome McCarthy.
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TextPublication details: Boston: McGraw - Hill, c2003. Edition: 9th edDescription: xxxii, 624p.+ various pagings : ill. ; 28cmISBN: 0072464208Subject(s): MarketingLOC classification: HF5415 | .M378 2003
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| Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| The Iddi Basajjabalaba Memorial Library Postgraduate Library | HF5415.M378 2003 (Browse shelf(Opens below)) | 001 | Available | Material is available in hard copy | IBML14012626 | |
| The Iddi Basajjabalaba Memorial Library Reserved Books Section | HF5415 .M378 2003 (Browse shelf(Opens below)) | 001 | Available | Material is available in hard copy | IBML13120160 | |
| The Iddi Basajjabalaba Memorial Library Open Shelves | HF5415 .M378 2003 (Browse shelf(Opens below)) | 001 | Available | Material is available in hard copy | IBML11127599 | |
| The Iddi Basajjabalaba Memorial Library Postgraduate Library | HF5415.M378 2003 (Browse shelf(Opens below)) | 002 | Available | Material is available in hard copy | IBML14012627 | |
| The Iddi Basajjabalaba Memorial Library Open Shelves | HF5415 .M378 2003 (Browse shelf(Opens below)) | 002 | Available | Material is available in hard copy | IBML11127600 | |
| The Iddi Basajjabalaba Memorial Library Open Shelves | HF5415 .M378 2003 (Browse shelf(Opens below)) | 003 | Available | Material is available in hard copy | IBML11127601 | |
| The Iddi Basajjabalaba Memorial Library Open Shelves | HF5415 .M378 2003 (Browse shelf(Opens below)) | 004 | Available | Material is available in hard copy | IBML11127602 | |
| The Iddi Basajjabalaba Memorial Library Postgraduate Library | HF5415.M378 2003 (Browse shelf(Opens below)) | 005 | Available | Material is available in hard copy | IBML14012628 |
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| HF5415 .M378 1988 Essentials of marketing / | HF5415.M378 2003 Essentials of marketing: | HF5415.M378 2003 Essentials of marketing: | HF5415.M378 2003 Essentials of marketing: | HF5415 .M378 2010 Essentials of marketing : | HF5415 .M378 2010 Essentials of marketing : | HF5415 .S745 1999 Internet exercises, 1999-2000 ed. to accompany Marketing/ |
Applications in basic marketing: clippings from popular business press by the author to accompany text are available.
Includes bibliographical references and indexes.
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