Basic marketing: a global-managerial approach / Willaim D. Perreault Jr, E. Jerome McCarthy.
Material type: TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: N.Y. : McGraw-Hill, c1999. Edition: 13th edDescription: xxiv, 739p. : col. ill. ; 29cmISBN: 0256209829; 0072380233Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .M369 1999Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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The Iddi Basajjabalaba Memorial Library Open Shelves | HF5415.13 .M369 1999 (Browse shelf(Opens below)) | 001 | Available | Material is available in hard copy | IBML11127596 | |
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The Iddi Basajjabalaba Memorial Library Postgraduate Library | HF5415.13 .M369 1999 (Browse shelf(Opens below)) | 003 | Available | Material is available in hard copy | IBML11127598 | |
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The Iddi Basajjabalaba Memorial Library Postgraduate open shelves | HF5415.13 .M369 1999 (Browse shelf(Opens below)) | 014 | Available | Material is available in hard copy | IBML19082110 |
Note:Applications in basic marketing:Clippings from the popular business press by the authors to accompany the text is available.
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