Applications in basic marketing :clippings from the popular business press / William D. Perreault, Jr., E. Jerome McCarthy.

By: Perreault, William D Contributor(s): McCarthy, E. Jerome Material type: Text

TextPublication details: Boston: Irwin/McGraw-Hill, c2001. Edition: 2000-2001 edDescription: ix, 246p. : ill. ; 26cmISBN: 0075610310Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415.13 | .P47 2001

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Note:To accompany William D. Perreault and E. Jerome McCarthy's:Basic marketing and Essentials of marketing.

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