Services marketing : integrating customer focus across the firm / Valerie A. Zeithaml, Mary Jo Bitner, Dwayne D. Glemler.
Material type: TextPublication details: Boston : McGraw-Hill /Irwin, c2006. Edition: 4th edDescription: xxvii, 708p. : ill. (some col.) ; 23 cmISBN: 0072961945Subject(s): Service industries . -- Marketing | Marketing | Custormer servicesDDC classification: 658.8 LOC classification: HD9980.5 | .Z45 2006Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Includes bibliographical references and index.
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