Services marketing : integrating customer focus across the firm / Valerie A. Zeithaml, Mary Jo Bitner, Dwayne D. Glemler.
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TextPublication details: Boston : McGraw-Hill /Irwin, c2006. Edition: 4th edDescription: xxvii, 708p. : ill. (some col.) ; 23 cmISBN: 0072961945Subject(s): Service industries . -- Marketing | Marketing | Custormer servicesDDC classification: 658.8 LOC classification: HD9980.5 | .Z45 2006
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| The Iddi Basajjabalaba Memorial Library Postgraduate open shelves | HD9980.5 .Z45 2006 (Browse shelf(Opens below)) | 001 | Available | Material is available in hard copy | IBML11104852 | |
| The Iddi Basajjabalaba Memorial Library Postgraduate open shelves | HD9980.5 .Z45 2006 (Browse shelf(Opens below)) | 002 | Available | Material is available in hard copy | IBML11104853 | |
| The Iddi Basajjabalaba Memorial Library Reserved Books Section | HD9980.5 .Z45 2006 (Browse shelf(Opens below)) | 003 | Available | Material is available in hard copy | IBML11104861 | |
| The Iddi Basajjabalaba Memorial Library Reserved Books Section | HD9980.5 .Z45 2006 (Browse shelf(Opens below)) | 004 | Available | Material is available in hard copy | IBML11104862 | |
| The Iddi Basajjabalaba Memorial Library Reserved Books Section | HD9980.5 .Z45 2006 (Browse shelf(Opens below)) | 005 | Available | Material is available in hard copy | IBML11104864 | |
| The Iddi Basajjabalaba Memorial Library Open Shelves | HD9980.5 .Z45 2006 (Browse shelf(Opens below)) | 006 | Available | Material is available in hard copy | IBML11104865 | |
| The Iddi Basajjabalaba Memorial Library Open Shelves | HD9980.5 .Z45 2006 (Browse shelf(Opens below)) | 007 | Available | Material is available in hard copy | IBML11104866 | |
| The Iddi Basajjabalaba Memorial Library Open Shelves | HD9980.5 .Z45 2006 (Browse shelf(Opens below)) | 008 | Available | Material is available in hard copy | IBML11104867 | |
| The Iddi Basajjabalaba Memorial Library Open Shelves | HD9980.5 .Z45 2006 (Browse shelf(Opens below)) | 009 | Available | Material is available in hard copy | IBML11104868 | |
| The Iddi Basajjabalaba Memorial Library Open Shelves | HD9980.5 .Z45 2006 (Browse shelf(Opens below)) | 010 | Available | Material is available in hard copy | IBML11104869 | |
| The Iddi Basajjabalaba Memorial Library Postgraduate open shelves | HD9980.5 .Z45 2006 (Browse shelf(Opens below)) | 011 | Available | Material is available in hard copy | IBML19082582 |
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Includes bibliographical references and index.
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