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Basic marketing: a marketing strategy planning approach/ William D. Perreault,Jr., Joseph P. Cannon, E. Jerome McCarthy.

By: Perreault, William DContributor(s): Cannon, Joseph P., Ph.D | McCarthy, E. Jerome McCarthy, Edmond JeromeMaterial type: TextTextPublication details: Boston : McGraw-Hill/Irwin, c2009. Edition: 17th edDescription: xxxvii, 758p.+ various pagings : ill. ; 27 cmISBN: 0073381053; 0073381055Subject(s): Marketing | MarketingDDC classification: 658.8 LOC classification: HF5415.13 | .P47 2009
Item type: Books
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HF5415.13 P47 2005 Applications in basic marketing: HF5415.13 P47 2005 Applications in basic marketing: HF5415.13 P47 2009 Basic marketing: HF5415.13 .P47 2009 Basic marketing: HF5415.13 .P47 2009 Basic marketing: HF5415.13 .S437 1995 Principles of marketing : HF5415.13 .W249 2011 Marketing strategy : a decision-focused approach /

Includes index.

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