Service marketing / Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham.
Material type: TextPublication details: New York : HarperCollins College Publishers, c1996. Edition: International Students' edDescription: xx, 508 p. : ill. ; 24 cmISBN: 0321055918Subject(s): Service industries -- Marketing | Customer servicesDDC classification: 658 LOC classification: HD9980.5 | .R87 1996Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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The Iddi Basajjabalaba Memorial Library Reserved Books Section | HD9980.5 .R87 1996 (Browse shelf(Opens below)) | 001 | Available | Material is available in hard copy | IBML15011437 |
Includes bibliographical references and index.
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