Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton.

By: Etzel, Michael J Contributor(s): Walker, Bruce J | Stanton, William J | Stanton, William J. Fundamentals of marketing Material type: Text

TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1997. Edition: 11th edDescription: 1 v. (various pagings) : col. ill. ; 26 cmISBN: 0070189544 (paper)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .S745 1997

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Holdings
Current library	Call number	Copy number	Status	Notes	Date due	Barcode
The Iddi Basajjabalaba Memorial Library Open Shelves	HF5415 .S745 1997 (Browse shelf(Opens below))	001	Available	Material is available in hard copy		2017-165642746961661

Rev. ed. of: Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. c1994.

Includes bibliographical references and indexes.

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