Strategic marketing cases and applications / David W. Cravens, Charles W. Lamb
Material type: TextPublication details: Homewood, IL : Irwin, c1986. Edition: 2nd edDescription: xxi, 803p. : ill. ; 24cmISBN: 0256033714Subject(s): MarketingDDC classification: 658.802 LOC classification: HF5415 | .C6944 1986Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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The Iddi Basajjabalaba Memorial Library Open Shelves | HF5415 .C6944 1986 (Browse shelf(Opens below)) | 001 | Available | Material is available in hard copy | IBML11117181 |
Includes bibliographical references and index.
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