Marketing management / Philip Kotler, Kevin Lane Keller.
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TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. Edition: 13th edDescription: 816p. : col. ill. ; 29 cmISBN: 9780136009986; 0136009980; 9780131357976 (pbk.); 0131357972 (pbk.)Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .K64 2009Online resources: Table of contents only
Books
| Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| The Iddi Basajjabalaba Memorial Library Reserved Books Section | HF5415.13 .K64 2009 (Browse shelf(Opens below)) | 001 | Available | Material is available in hard copy. | 2017-1656424940 |
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| HF5415.13 .C533 2004 Supply chain management : | HF5415.13 .K64 1994 Marketing management : | HF5415.13 .K64 2003 Marketing management / | HF5415.13 .K64 2009 Marketing management / | HF 5415.13 .M27 1998 Product management in India / | HF5415.13 .M336 1985 The marketing plan workbook / | HF5415.13 .M352324 2008 Marketing management: a strategic decision-making approach/ |
Includes bibliographical references and index.
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