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Basic marketing : a global managerial approach / Kenneth Wong...[et al].

Contributor(s): Wong, Kenneth | Shapiro, Stanley J. Basic marketingMaterial type: TextTextPublication details: Toronto : McGraw-Hill, c2005. Edition: 11th Canadian edDescription: xxii, 695p.+various pagings : ill. ; 29cmISBN: 0070916667Subject(s): Marketing -- ManagementDDC classification: 658.8 BAS LOC classification: HF5415.13 | .B38 2005
Item type: Books
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The Iddi Basajjabalaba Memorial Library
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HF5415.13 .B38 2004 (Browse shelf(Opens below)) 001 Available Material is available in hard copy IBML12051643

Note:E.Jerome McCarthy listed first on 1st-7th Canadian eds.;8th-9th Canadian eds. by Stanley J. Shapiro, William D. Perreault, E. Jerome McCarthy.

Includes bibliographical references and index.

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