Basic marketing : a global managerial approach / Kenneth Wong...[et al].
Material type: TextPublication details: Toronto : McGraw-Hill, c2005. Edition: 11th Canadian edDescription: xxii, 695p.+various pagings : ill. ; 29cmISBN: 0070916667Subject(s): Marketing -- ManagementDDC classification: 658.8 BAS LOC classification: HF5415.13 | .B38 2005Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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The Iddi Basajjabalaba Memorial Library Open Shelves | HF5415.13 .B38 2004 (Browse shelf(Opens below)) | 001 | Available | Material is available in hard copy | IBML12051643 |
Note:E.Jerome McCarthy listed first on 1st-7th Canadian eds.;8th-9th Canadian eds. by Stanley J. Shapiro, William D. Perreault, E. Jerome McCarthy.
Includes bibliographical references and index.
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