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Foundations of marketing / Dale M. Beckman, David L.Kurtz, Louis E. Boone.

By: Beckman, M. Dale,1934-Contributor(s): Kurtz, David L | Boone, Louis EMaterial type: TextTextPublication details: Toronto : Harcourt Brace & Co., c1997. Edition: 6th Canadian edDescription: xviii, 489p. : ill. ; 26cmISBN: 0039231070Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .B56 1997
Item type: Books
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The Iddi Basajjabalaba Memorial Library
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HF5415 .B56 1997 (Browse shelf(Opens below)) 001 Available Material is available in hard copy IBML12057514

Includes bibliographical references and index.

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