Marketing research : an applied orientation/ Naresh K. Malhotra .
Material type: TextPublication details: N.J. : Prentice-Hall , c1996. Edition: 2nd edDescription: 890p. : ill. ; 26cmISBN: 0131257331Subject(s): Marketing research | Marketing research-MethodologyDDC classification: 658.83 LOC classification: HF5415.2 | .M29 1996Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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The Iddi Basajjabalaba Memorial Library Open Shelves | HF5415.2 .M29 1996 (Browse shelf(Opens below)) | 001 | Available | Material is available in hard copy | IBML12080255 |
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Includes bibliographical references and index.
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