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Essentials of marketing: a global-managerial approach/ E. Jerome McCarthy, William D. Perreault.

By: McCarthy, Edmund JeromeContributor(s): Perreault, William DMaterial type: TextTextSeries: Irwin series in marketingPublication details: Boston: E. Jerome McCarthy and Associates, c1994. Edition: 6th edDescription: xxiii, 552p. : ill. ; 26cmISBN: 0256127468Subject(s): MarketingLOC classification: HF5415 | .M378 1994
Item type: Books
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Current library Call number Copy number Status Notes Date due Barcode
The Iddi Basajjabalaba Memorial Library
Postgraduate Library 		HF5415 .M378 1994 (Browse shelf(Opens below)) 001 Available Material is available in hard copy IBML11080909

Includes bibliographical references and indexes

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