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Introduction to integrated marketing communications/ John Burnett,Sandra Moriarty, E.Stephen Grant .

By: Burnett, JohnContributor(s): Moriarty, Sandra Ernst | Grant,E.StaphenMaterial type: TextTextPublication details: Toronto: Prentice Hall, c2001. Edition: 1st canadian editionDescription: xxv,580p.: col.ill.; 28cmISBN: 013015668XSubject(s): Communication in marketing | Advertising campaignsDDC classification: 658.8 LOC classification: HF5415.123 | .B87 2001
Item type: Books
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Current library Call number Copy number Status Notes Date due Barcode
The Iddi Basajjabalaba Memorial Library
Postgraduate open shelves 		HF5415.123 .B87 2001 (Browse shelf(Opens below)) 001 Available Material is available in hard copy IBML14011410

Includes index

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