TY  - BOOK
AU  - Harrison, Tina.
TI  - Financial services marketing
SN  - 0273632973
AV  - HG173 .H37 2000
U1  - 332.1 22nd ed.
PY  - 2000///
CY  - Harlow, England
PB  - Prentice Hall/Financial Times
KW  - Financial services industry
KW  - Marketing
KW  - Bank marketing
KW  - Information technology
N1  - Includes bibliographical references and index
ER  -