TY  - BOOK
AU  - Gaedeke,Ralph M.
AU  - Tootelian,Dennis H.
TI  - Marketing, principles and applications
SN  - 0314696490
AV  - HF5415 .G28 1983
U1  - 658.8  22nd ed.
PY  - 1983///
CY  - N.Y.
PB  - West Publishing
KW  - Marketing
KW  - Marketing-Case studies
N1  - Includes index
ER  -