TY  - BOOK
AU  - Lilien,Gary L.
AU  - Kotler, Philip.
AU  - Moorthy, K. Sridharr
TI  - Marketing models
SN  - 8120314751
AV  - HF5415.13 .L52 1992
U1  - 658.8 22nd ed.
PY  - 1992///
CY  - New Delhi
PB  - Prentice-Hall
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -