TY  - BOOK
AU  - Kotler,Philip
AU  - McDougal, Gordon H. G. 1942-
TI  - Principles of marketing
SN  - 013709311x
AV  - HF5415 .K636 1982
PY  - 1983///
CY  - Scarborough, Ontario
PB  - Prentice- Hall
KW  - Marketing
N1  - Includes index
ER  -