TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy, E. Jerome.
TI  - Basic marketing: a global managerial approach
SN  - 0256139903
AV  - HF5415.13 .M369 1996
PY  - 1996///
CY  - Boston
PB  - Irwin
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -