TY  - BOOK
AU  - Keegan,Warren J.
TI  - Global marketing management
SN  - 8120309596
AV  - HF1416 .K44 1995
U1  - 658.8/48 20
PY  - 1995///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and indexes
ER  -