TY  - BOOK
AU  - Kerin, Roger A.
AU  - Hartley,Steven W.
AU  - Rudelius, William.
TI  - Marketing
SN  - 0073404721
AV  - HF5415  .M29474 2009
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes index
ER  -