TY  - BOOK
AU  - Dwyer, F. Robert.
AU  - Tanner, John F.
TI  - Business marketing: connecting strategy, relationships, and learning
SN  - 9780073529905
AV  - HF5415 .D92 2009
U1  - 658.8 22nd ed.
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -