TY  - BOOK
AU  - Dalrymple,Douglas J.
AU  - Parsons, Leonard J.
TI  - Basic marketing management
SN  - 0471353922
AV  - HF5415.13 .D314 2000
U1  - 658.8 22nd ed.
PY  - 2000///
CY  - New York
PB  - John Wiley & Sons
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -