TY  - BOOK
AU  - Peter, J. Paul.
AU  - Donnelly, James H.
TI  - Marketing management: knowledge and skills 
SN  - 9780073381138
AV  - HF5415.13 .P387 2009
U1  - 658.8 22nd ed.
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliography(P.755-761) and index
ER  -