TY  - BOOK
AU  - Moriarty, Sandra E.
AU  - Wells, William, 1926-
AU  - Mitchell, Nancy, 1950- 
TI  - Advertising: principles and practice
SN  - 9780132224154
AV  - HF5823 .W455 2009
U1  - 659.1 22nd ed.
PY  - 2009///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Advertising
N1  - Includes bibliographical references (p.615-624) and index
ER  -