TY  - BOOK
AU  - Churchill,Gilbert A.
TI  - Basic marketing research
SN  - 0030072786
AV  - HF5415.2 .C49 1988
U1  - 658.83  22nd ed.
PY  - 1988///
CY  - Chicago
PB  - The Dryden Press
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -