TY  - BOOK
ED  - University of Leicester.
TI  - Consumer and industrial buyer behavior
AV  - HF5415.3 .U5887 2007
PY  - 2009///
CY  - Great Britain, Cheltenham
PB  - Learning Resources
KW  - Consumers
KW  - Motivation research (Marketing)
KW  - Purchasing
N1  - School of Management, 
Msc in Marketing,
Module 4
MN7038/D Consumer and Industrial Buyer Behavior; Includes bibliographical references
ER  -