TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
AU  - Belch,George E.
TI  - Advertising and promotion: an integrated marketing communications perspective 
SN  - 0071284400
AV  - HF5823 .B387 2009
U1  - 659.1 21
PY  - 2009///
CY  - Boston, Mass
PB  - Irwin/McGraw-Hill
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - Includes bibliographical references (p. 783-813) and indexes
ER  -