TY  - BOOK
AU  - Schoell,William F.
AU  - Guiltinan,Joseph P.
TI  - Marketing: contemporary concepts and practices
SN  - 0205105696
AV  - HF5415 .S357 1988
U1  - 658.8 22nd ed.
PY  - 1988///
CY  - Boston
PB  - Allyn and Bacon
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -