TY  - BOOK
AU  - Dillon,William R.
AU  - Madden,Thomas J.
AU  - Firtle, Neil H.
TI  - Marketing research in a marketing environment
SN  - 0256105170
AV  - HF5415.2 .D54 1994
U1  - 658.83  22nd ed.
PY  - 1994///
CY  - Illinois
PB  - Richard D. Irwin
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -