TY  - BOOK
AU  - McCarthy,Edmund Jerome
AU  - Perreault,William D.
TI  - Essentials of marketing
SN  - 0256060096
AV  - HF5415 .M378 1988
PY  - 1988///
CY  - Illionis
PB  - Irwin
KW  - Marketing
N1  - Includes index
ER  -