TY  - BOOK
AU  - Batra,Rajeev .
AU  - Myers,John G .
AU  - Aarker,David .
TI  - Advertising management
SN  - 8178087359
AV  - HF5823 .A13 1996
PY  - 1996///
CY  - Delhi
PB  - Pearson Education
KW  - Advertising management
N1  - Includes index
ER  -