Marketing management: a strategic decision-making approach/ John W. Mullins, Orville C. Walker, Jr., Harper W. Boyd, Jr.
Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2008. Edition: 6th edDescription: xxii, 533p. : ill. (some col.) ; 23cmISBN: 0073529826Subject(s): Marketing -- ManagementDDC classification: 658.81 LOC classification: HF5415.13 | .M352324 2008Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Previous ed. entered under title
Includes bibliographical references and index.
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