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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill Irwin, c2013Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: The Iddi Basajjabalaba Memorial Library (1)Call number: HD9980.5 .Z45 2013.
Books
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2009Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: The Iddi Basajjabalaba Memorial Library (17)Call number: HD9980.5 .Z45 2009, ...
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