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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E.(George Edward) | Belch, Michael A.

Series: The McGraw-Hill/Irwin series in marketingEdition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill, c2001Availability: Items available for loan: The Iddi Basajjabalaba Memorial Library (8)Call number: HF5823 .B387 2001, ...
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A | Belch, George E. (George Edward), 1951-. Introduction to advertising and promotion.

Series: Irwin/McGraw-Hill series in marketingEdition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass : Irwin/McGraw-Hill, c2009Availability: Items available for loan: The Iddi Basajjabalaba Memorial Library (2)Call number: HF5823 .B387 2009, ...
Books
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A | Belch, George E.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass: Irwin/McGraw-Hill, c2011Availability: Items available for loan: The Iddi Basajjabalaba Memorial Library (3)Call number: HF5823 .B387 2011, ...
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