Introduction to integrated marketing communications/ John Burnett,Sandra Moriarty, E.Stephen Grant .
Material type: TextPublication details: Toronto: Prentice Hall, c2001. Edition: 1st canadian editionDescription: xxv,580p.: col.ill.; 28cmISBN: 013015668XSubject(s): Communication in marketing | Advertising campaignsDDC classification: 658.8 LOC classification: HF5415.123 | .B87 2001Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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The Iddi Basajjabalaba Memorial Library Postgraduate open shelves | HF5415.123 .B87 2001 (Browse shelf(Opens below)) | 001 | Available | Material is available in hard copy | IBML14011410 |
Includes index
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