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Strategic marketing problems: cases and comments/ Roger A. Kerin, Robert A. Peterson.

By: Kerin, Roger AContributor(s): Peterson, Robert Allen, (Robert Allen) 1944-Material type: TextTextPublication details: N.J. : Prentice-Hall, c1998. Edition: 8th edDescription: xii, 723p. : ill. ; 29cmISBN: 0136328601Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studiesDDC classification: 658.8 LOC classification: HF415.I35 | .K47 1997
Item type: Books
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The Iddi Basajjabalaba Memorial Library
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HF415.I35 .K47 1997 (Browse shelf(Opens below)) 001 Available Material is available in hard copy 2017-165642471

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