Strategic marketing problems: cases and comments/ Roger A. Kerin, Robert A. Peterson.
Material type: TextPublication details: N.J. : Prentice-Hall, c1998. Edition: 8th edDescription: xii, 723p. : ill. ; 29cmISBN: 0136328601Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studiesDDC classification: 658.8 LOC classification: HF415.I35 | .K47 1997Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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The Iddi Basajjabalaba Memorial Library Reserved Books Section | HF415.I35 .K47 1997 (Browse shelf(Opens below)) | 001 | Available | Material is available in hard copy | 2017-165642471 |
Includes indexes
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